Question 1

What did Alchemist Inc. deliver for RDTMT?

Accepted Answer

The completed engagement had two main parts: RDTMT’s first brand film and a top-of-funnel awareness strategy for entering Mysore. The second part combined a marketing strategy lens with a campaign concept delivered to the client.

Question 2

Was this RDTMT’s first brand film?

Accepted Answer

Yes. The film was RDTMT’s first brand film and was published on the company’s YouTube channel. Alchemist’s work gave the company a campaign film through which to present its industrial world and brand story.

Question 3

What was the purpose of the Mysore strategy?

Accepted Answer

The strategy considered how RDTMT could build awareness as it entered the Mysore market. It focused on the top of the funnel, shaping a relevant introduction to builders and the wider audience around the steel category.

Question 4

What form did the Mysore campaign work take?

Accepted Answer

The Mysore work was delivered as a marketing strategy and conceptual awareness campaign. It set out an approach to introducing the brand, with creative direction built around the people who work with steel.

Question 5

How long did the project run?

Accepted Answer

The engagement ran for approximately four to six months with a four-person team. Together, they delivered the company’s first brand film and a separate market-entry strategy and awareness campaign concept for Mysore.

Question 6

What did leadership collaboration contribute?

Accepted Answer

Working with the company’s leadership kept the creative direction close to RDTMT’s own ambitions. Those discussions informed how the brand presented itself in the film and how a challenger’s position could be expressed in the proposed Mysore campaign.

A first film. A new market.

rdtmt

// video shoot

// gtm: new markets

// leadership collaboration