RDTMT’s first brand film, followed by an awareness strategy for its entry into Mysore.
We created RDTMT’s first brand film, published on the company’s YouTube channel, and developed an awareness strategy for its entry into Mysore. Across four to six months, a four-person team brought the company’s industrial world into a single campaign film. The market-entry work then asked how a challenger steel brand could introduce itself to builders with credibility, turning that question into a campaign concept and strategic direction for the client.
- 4–6 months
- 4 members
- Bangalore, India
A first film. A new market.
// questions about rdtmt
The completed engagement had two main parts: RDTMT’s first brand film and a top-of-funnel awareness strategy for entering Mysore. The second part combined a marketing strategy lens with a campaign concept delivered to the client.
Yes. The film was RDTMT’s first brand film and was published on the company’s YouTube channel. Alchemist’s work gave the company a campaign film through which to present its industrial world and brand story.
The strategy considered how RDTMT could build awareness as it entered the Mysore market. It focused on the top of the funnel, shaping a relevant introduction to builders and the wider audience around the steel category.
The Mysore work was delivered as a marketing strategy and conceptual awareness campaign. It set out an approach to introducing the brand, with creative direction built around the people who work with steel.
The engagement ran for approximately four to six months with a four-person team. Together, they delivered the company’s first brand film and a separate market-entry strategy and awareness campaign concept for Mysore.
Working with the company’s leadership kept the creative direction close to RDTMT’s own ambitions. Those discussions informed how the brand presented itself in the film and how a challenger’s position could be expressed in the proposed Mysore campaign.