onya
From close-up to opening day.
Product, people and place gave Onya three ways to tell its story. Photography, a brand film and launch assets connected the jewellery to the world around it.
01 / 04// product imagery - shoot & edit
The jewellery was the starting point, but a product-only catalogue could tell only part of the story. Close-ups, portraits and pieces being worn gave Onya a broader visual vocabulary.
Collection photography brought wedding, solitaire and occasion-led pieces into focus. Careful framing kept the detail legible while giving the website a consistent way to present jewellery across the range.
The showroom became part of the story. Its display counters, arches and soft palette gave the imagery a sense of place, connecting the online catalogue to an in-store visit.
On models and influencers, the pieces could be seen at a human scale. These photographs shifted the emphasis from an isolated object to how the jewellery sits, catches light and is worn.
// brand video - shoot & edit
A short brand edit brought voice and product imagery together. The narration introduced Onya’s approach to jewellery, while occasion-led frames gave the story a setting beyond the display case.
// launch asset production
Opening day offered a chance to gather the store’s atmosphere as well as its products. We shaped that footage into a music-led opening film, intended to play across the store’s LED screens.