Founder-led storytelling, product photography and launch films introduced Onya beyond the jewellery counter.
Onya’s launch needed more than a catalogue. We paired 45 founder-led reel scripts with photography that moved between product detail, the showroom and jewellery being worn. A brand film introduced the story, while a separate opening-day edit brought the store launch to its screens. Across the website, social content and in-store assets, the task was to make a new lab-grown diamond brand feel tangible, personal and recognisable.
- 9 weeks
- 4 members
- blr, india
a diamond, grown not mined
// questions about onya
Alchemist Inc. developed content strategy and founder-led reel scripts for Onya, alongside product photography, a brand film and launch assets. The work connected the jewellery catalogue with the people, showroom and occasions around the brand.
The photography covered product collections, showroom imagery and jewellery being worn by models and influencers. These different views gave Onya material for showing fine detail, presenting the range online and helping people understand the scale of individual pieces.
The content strategy centred 45 reel scripts on founders Himani and Gaurav. Their presence gave Onya a personal voice for discussing the brand and its jewellery, alongside product-led content and occasion-focused imagery.
The short brand edit combined narration and jewellery imagery to introduce Onya’s approach. It connected the pieces to occasions and the brand’s story, giving the audience more context than a sequence of product photographs alone.
The store’s opening day provided footage for a separate, music-led brand opening film. The edit was intended for the store’s LED screens, carrying the atmosphere of the launch into a format that could be played in the space.
The catalogue gave the jewellery a consistent presentation, while portraits, founder-led content and showroom imagery added context. The brand film and opening edit extended that material into motion, connecting the website, social content and in-store screens.
