flywl
The broadcast was the final act.
Behind it were three weeks of designing, building, coordinating, filming and making a thousand moving pieces work as one. Five disciplines. One launch. Here's how we made it happen.
01 / 04// stage design
A blank warehouse offered us something a conventional venue couldn't: a space without predefined boundaries. The challenge was turning that freedom into a stage that looked exceptional on camera and could actually be built within the deadline.
We built a modular stage inside a warehouse to fit all the keynote requirements.
A total of 22 stage iterations later; we locked the final design and started working on production.
Idea was to build something with an integrated LED, for the classic keynote feel with background content programmed to speaker notes.
// event production
With an entire keynote to capture in a single day, there was little room for improvisation where it mattered.
We brought together the physical and digital sides of production: set fabrication, lighting, sound, on-site logistics, presentation assets and camera coordination. Every element had to work independently, and then work together.
// keynote filming
A keynote is more than a sequence of presentations. It's a carefully paced narrative, and the camera has as much responsibility for telling it as the person on stage. We designed a six-camera setup combining handheld, front-of-house, back-of-house and wing perspectives, giving us the flexibility to capture the speakers, the products and the stage from multiple angles.
In post-production, we synchronised the footage and audio, assembled the keynote segments, and developed the edit through pacing, transitions and sound design. The goal was never simply to document the event. It was to make the viewing experience as considered as the stage itself.
// broadcast media
A product launch doesn't live in a single film. It needs an entire visual ecosystem to carry the story across channels, formats and audiences. Alongside the main keynote, we developed six sizzle reels, PR imagery, opening and closing animations, infographics and supporting launch assets. With a critical set of broadcast graphics delivered within a 36-hour window, speed was as important as consistency.
// graphic design
The design system needed to move seamlessly between the physical stage and the digital broadcast, without losing its identity along the way. We created the broadcast's graphic language, including overlays, titles and animated elements, alongside physical collaterals for the production.
And because the experience extended beyond the screen, we designed a five-senses kit for the launch team, complete with an illustrated tote, a personalised letter and a curated Spotify playlist. The smallest details weren't an afterthought. They were part of the experience.