One warehouse. Three weeks. A global stage.
It started with an empty warehouse and an ambitious brief: create a global product keynote, from the ground up, in just three weeks. We turned a warehouse space into a purpose-built broadcast studio, bringing together stage design, production, filming, motion graphics and launch media into one cohesive experience. Conceived in India. Created for the world.
- 3 weeks
- 5 members
- United States & India
The Making of a Global Debut.
// questions about flywl
Alchemist Inc. was the creative and production partner for FLYWL's global product keynote, managing the experience from concept to final broadcast. Our work spanned five disciplines: stage design, event production, keynote filming, broadcast media and graphic design. The project brought together physical production and digital storytelling to introduce FLYWL's products to an international audience.
The FLYWL keynote was conceived, designed and produced within a three-week timeline. Alchemist Inc. transformed an empty warehouse in Bengaluru, India, into a purpose-built broadcast studio. Stage fabrication, technical production, visual design and filming preparation progressed in parallel, allowing the team to deliver a complete keynote production within an unusually compressed schedule.
Alchemist Inc. delivered five integrated creative and production services: stage design, event production, multicamera keynote filming, broadcast media and graphic design. These covered everything from physical set construction and lighting to filming, post-production, motion graphics, launch videos and supporting visual assets.
FLYWL's global product keynote was filmed in Bengaluru, India, inside a warehouse converted into a custom broadcast studio. The space featured a modular stage, integrated LED display, professional lighting and a six-camera filming setup. Although produced in India, the keynote was created for FLYWL's international audience, including the United States.
Alchemist Inc. developed a custom modular stage specifically for the keynote's filming requirements. The design went through 22 iterations before the final concept was selected. Featuring an integrated LED display and adaptable presentation areas, the stage was engineered to support product demonstrations, multiple speakers and a visually cohesive broadcast experience.
The keynote was captured in a single production day using six cameras, including handheld, front-of-house, back-of-house and wing perspectives. Alchemist Inc. coordinated camera coverage, filming and post-production, synchronising footage and audio before developing the final edit through visual sequencing, transitions and sound design.
The project combined an ambitious international product launch with a three-week production timeline and a single-day keynote shoot. Alchemist Inc. brought five creative disciplines together to transform an unconventional location into a broadcast-ready environment, delivering a cohesive launch experience across physical, filmed and digital formats.
Yes. Alchemist Inc. works across creative direction, brand storytelling, production and design for brands operating across markets. The FLYWL project demonstrates how an integrated creative and production approach can bring an international product keynote to life, with the creative development and physical production managed in India for a global audience.
