A manifesto-led motion film introduced Polaris Fellowship across Instagram and paid awareness placements.
Polaris needed to introduce its Fellowship programme with a clear point of view. We shaped the narrative, script and voiceover-led visual language, combining motion graphics, 3D and graphic imagery into a top-of-funnel announcement film. A four-person team delivered it in three weeks for Instagram and performance-marketing ads. Additional campus visualisations were delivered as an exploratory direction, separate from the released film.
- 3 weeks
- 4 members
- Bengaluru, India
A fellowship, voiced into view.
// questions about polaris
The film introduced the Polaris Fellowship programme as a top-of-funnel awareness asset. It paired a manifesto-style narrative with voiceover and moving graphics, giving the programme an announcement that could work across Instagram and paid awareness placements.
Alchemist shaped the narrative, writing and scripting, then developed the voiceover-led visual approach through motion graphics, 3D and graphic imagery. Creative direction, frame studies, animation and sound came together in the delivered announcement film.
The announcement was posted on Polaris’s Instagram and used in ads as part of its performance-marketing activity. It served the programme’s top-of-funnel communications, giving the team a single narrative-led asset through which to introduce the Fellowship.
The narrative and voiceover provided the structure. Collage, generated frame studies, 3D objects and motion sequences gave particular ideas their own visual treatment, with pacing and sound helping those different techniques work within one short announcement.
Alongside the announcement, the team developed campus visualisations as an exploratory direction and delivered those assets to Polaris for future use. They were separate from the released Fellowship film, whose focus was the programme’s narrative and awareness brief.
A four-person team delivered the work in three weeks. The engagement brought narrative writing, visual development, motion and sound into a compact production timeline, resulting in an announcement asset for Polaris’s Fellowship marketing.
