jaegermeister
From the room to the reel.
A series of event projects connected live coverage with short-form aftermovies. Performers, crowds and product-in-context imagery gave each edit material for carrying the atmosphere of a Jägermeister-sponsored night beyond the venue.
01 / 02// event shoot & edit
The coverage followed the energy in the room: performers at the decks, the crowd in front of them and the space around both. The camera needed enough range to connect those parts of the night.
Live events give the camera one chance at a moment. Working through changing light, movement and a busy crowd, we gathered the gestures and reactions that could make the eventual edit feel present.
// reels & aftermovies
The aftermovies were built as hype edits for Instagram Reels. Short visual bursts and transitions carried the pace of the event, giving a single night a form that could travel through the brand’s social feed.
Artists and audience worked together in the edit. A move behind the decks could meet a reaction on the floor, letting the film show how the performance and the crowd shaped each other.
Each event had its own atmosphere. Colour, gestures and crowd reactions became the material for another distinct reel, keeping the coverage specific to the party while carrying a recognisable brand presence.
// product photography (product in play)
The bottle appeared within the event’s visual world. Ice, light and a close view of the label gave the product its own moment while keeping it connected to the setting around it.
On the bar, bottles and glasses offered a different scale of detail from the crowd. These frames gave the coverage quieter product moments to sit alongside the movement of the party.
Product and illuminated branding could share the same frame. The resulting images held a clear brand reference while keeping the textures, light and atmosphere of an event rather than isolating the object.
// community interactions
The people in the room were part of the story. Shared gestures, expressions and interactions gave the coverage a human centre, with photographs that connected the brand to an event’s participants.
Portraits and spontaneous reactions brought another view of the gathering. A face, a gesture or a burst of colour could hold the character of an event in a single frame.