A Dehradun-inspired visual world carried Casa Bacardí from moving festival promos into static campaign assets.
Casa Bacardí’s Dehradun festival needed a visual identity with a sense of place. We built a mountain-inspired 3D world from scratch in Blender, developing a camera journey that could become films, custom intros and outros, and still imagery. AI-native workflows helped refine specific visual details before animation, grading and final rendering brought the assets together. Over two months, a four-person team delivered a shared visual language for promo and awareness videos, social posts and marketing collateral.
- 2 months
- 4 members
- Dehradun, India
A festival world, built to move.
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The brief was to create the main festival visual identity for Casa Bacardí’s Dehradun event. Alchemist Inc. developed a mountain-inspired 3D world that could supply moving promo and awareness assets alongside still imagery for campaign branding and marketing collateral.
The team created a 3D camera play-through, festival video assets, custom intros and outros, and static visual elements. These supplied several main promo and awareness videos and fed into social posts and marketing collateral for the Dehradun campaign.
Creative direction and visual studies established the setting before the environment was modelled from scratch in Blender. Camera movement through that landscape gave the team a foundation for animation, with AI-assisted rendering, final grading and rendering completing the visual assets.
AI-native workflows helped develop specific visual details and render treatments around the 3D work. The approach combined Blender modelling and camera animation with AI-assisted imagery, then brought the material through final grading and rendering for use across campaign formats.
Both came from the same constructed visual world. The camera journey supplied movement for videos, intros and outros, while still frames and visual elements carried the mountain setting into social and marketing collateral, keeping the festival’s campaign imagery connected across formats.
A four-person team delivered the work over two months. The engagement covered creative direction, 3D modelling, AI-assisted rendering, animation, colour grading and final rendering, producing the visual assets used across Casa Bacardí’s Dehradun festival campaign.
